Surcharge impact

Surcharging looks free. It isn't.

Pass the fee to your buyers and some of them walk. The margin you lose on the sales that disappear usually outweighs the surcharge you collect. See the net cost of surcharging — then see why the card itself, set up right, is the better trade.

Surcharge impact Live

Net cost of surcharging

$595,000 /yr

Net loss

Margin lost to buyers who walk

$1,120,000

Surcharge you collect

$525,000

Card sales lost$3,500,000

Margin lost on those sales$1,120,000

− Surcharge collected−$525,000

Net cost of surcharging$595,000

Illustrative estimate — your diagnostic produces the real number. A simplified margin model: it assumes lost buyers don't come back and counts surcharge collected only on the volume you can actually surcharge.

Get your real number Compare: net cost of card

This is a model, not a quote. The margin you lose from buyers who walk away usually exceeds the surcharge you collect — which is why B2B Activate makes the case for putting spend on card rather than surcharging it away.

A paid scoping diagnostic baselines your actual sales mix and surcharge eligibility and produces the number you can take to finance — not an illustration.