For issuers — Reps & Program Managers

Convert the suppliers your enablement left behind.

An issuer-agnostic, ancillary tool your reps hand to stalled-program clients — so spend gets realized, the client stays, and your reps grow their book.

Ancillary, not a switch.  Works on any bank. Your reps keep the relationship and the upside.

A channel partnership for commercial-card reps & program managers.

Issuer-agnostic Ancillary, not a switch You keep the relationship Retention hook

Two roles, one referral

Hand it to a stalled client. Everyone comes out ahead.

Your enablement campaigns work the easy suppliers and stall on the long tail. B2B Activate is the ancillary tool your rep hands a stalled-program client to convert the rest — so the client realizes spend, your rep grows their book, and the program stays on your bank.

For the rep · Commercial card sales

Stop grinding the long-tail outbound.

You're a relationship seller doing $15/hr supplier-calling work. Hand clients a tool that converts the suppliers your campaigns left behind — and keep your hours on the deals that move the book.

Less grind
Off the cold supplier calls
More spend
Long-tail suppliers converted
Bigger book
More spend, more interchange
You own it
The client stays yours
  • Convert the suppliers your enablement campaigns never reached.
  • You keep the relationship — more spend means more interchange and a bigger book.
For the program manager · Portfolio

A retention hook for stalled programs.

Programs stall when utilization plateaus and the long tail goes untouched. An issuer-agnostic, ancillary tool closes the gap your enablement can't scale to — without rip-and-replace.

Retention
Stalled programs that stick
Utilization
More addressable spend on card
Any bank
Issuer-agnostic by design
No rebuild
Sits alongside your stack
  • Closes the enablement gap on the long tail you can't staff for.
  • Issuer-agnostic and ancillary — no rip-and-replace, no new dependency.

You're the channel partner, not the foil

An ancillary tool to convert the suppliers you couldn't get to.

Your enablement caught the easy suppliers and the program stalled on the rest. The pitch your rep makes to a stalled client is simple: "Here's an ancillary tool to actually convert the suppliers we couldn't get to." Issuer-agnostic, not a switch. The client realizes the spend, your rep grows the book, and the program stays on your bank.

The rep flags

A stalled-program client whose spend has plateaued on the long tail.

We convert

The diagnostic plus enablement on the suppliers the campaign skipped.

You keep

The realized spend, the interchange, and a retained program.

No conflict, no lock-in

Not a rip-and-replace. Not a dependency.

Ancillary by design

It sits alongside the program you already run — converting the long tail, never replacing your enablement.

Issuer-agnostic

Works on any bank. The spend lands on the card the client already uses — yours.

You keep control

Your rep owns the relationship. No dependency, no channel conflict, no handing off the client.

How the referral works

Flag a stalled client. We do the conversion. You keep the program.

Three steps, ancillary all the way through. Your rep makes the warm intro, we run the diagnostic and enablement on the long tail, and the realized spend stays on your bank.

Talk about a referral partnership
01

You flag a stalled client

A rep identifies a program whose spend has plateaued on the long tail, and makes a warm intro.

02

We run the diagnostic + enablement

We size the unrealized spend and convert the suppliers your campaigns left behind — ancillary to the program, on your bank.

03

Client realizes spend, you keep the program

Utilization climbs, the client sticks, and your rep's book grows on more spend and interchange.

Grow your book. Retain the program.

Become a referral partner and hand your stalled-program clients an issuer-agnostic, ancillary tool that converts the suppliers your enablement left behind — so they realize spend and stay.