Avoid Merchant Service
Dumpster Fires
Would you ever ask a payday lender to communicate the value of an equity growth investment? That happens when you send suppliers to a retail merchant seller for B2B activations.
Retail merchant sellers are two trick ponies: low rates and surcharging. The best-case scenario is reduced interchange revenue and minimal conversion of non-acceptors.
The foundation of supplier conversations is fundamentally different. We’re talking cash flow, operational efficiencies, inflation, mitigation, tax benefits, level III data, and increased revenue. The merchant service discount rate must be eliminated from the conversation.